Case study · Med spa

From 56 texts a month to 5,277 — the med spa whose calendar fills itself.

Basis Holistics opened with 30 clients and a phone. Seventeen months later, a custom AI employee named Ava and 20 layered automations move thousands of personal touchpoints a month — a 94× jump in client communication, with zero added staff.

Trade
Med spa & functional medicine
Where
East Hampstead, New Hampshire
With P2N since
January 2025
AI employee
Ava — built for Basis
01The challenge

Starting from 56 texts a month.

Basis Holistics opened with everything a great practice needs except reach: a nurse-practitioner founder, root-cause medicine and modern aesthetics under one roof — and an active client list of exactly 30 people. The job was to fill and protect the calendar, follow up with every client, and build a loyal base — without burning out a small team or adding headcount.

30clients on opening daythe complete EMR list, January 2025
56texts in month onea handful of manual messages a week — nothing catching what slipped
0automations runningevery follow-up, reminder, and review ask done by hand
02What we built

We didn't sell software. We built the engine.

Rather than ask staff to text clients by hand, Power2Network built Basis a layered stack of automated journeys — one workflow at a time, each compounding on the last. Thirty days from kickoff to the first live agent, with one named strategist on the account throughout.

01

A med-spa AI employee named Ava

We built Basis its own AI employee. Ava answers, follows up after every call, and works the chat widget, Facebook, Instagram, and SMS as one identity — so no client is left waiting, and customers ask for her by name.

02

20 automations, layered to compound

Post-call follow-up, multi-channel lead tagging, review requests, cancellation and reschedule flows, order confirmations — each workflow a permanent multiplier on every client touchpoint.

03

The reminder engine that changed everything

In October 2025 the day-before appointment-reminder sequence went live. Stacked on the flows already running, monthly volume jumped 3.6× almost overnight — and never slowed.

30-day build · one named strategist · 20 workflows live · Basis owns the code
Built on top of Their EMR — kept, not replaced.
03The results

A steady, compounding climb.

94×monthly message growth56 → 5,277 SMS / month (record, May 2026)
27,713client touchpointsautomated over 17 months
1,841contacts in the ecosystemwith 298 active pipeline opportunities
100%inbox response ratezero unread — every conversation handled
Monthly message volumeSMS / month
Jan '25: 56 SMS / month
Q2 '25: 550 SMS / month
Jul '25: 723 SMS / month
Oct '25: 2,621 SMS / month
Dec '25: 3,334 SMS / month
May '26: 5,277 SMS / month
Jan '25
Q2 '25
Jul '25
Oct '25
Dec '25
May '26

Results reflect one client's outcomes (Jan 2025 – May 2026) and are not a guarantee of future performance. Individual results vary. Figures shared with permission.

The insight

More clients = exponentially more touchpoints.

This wasn't a one-time campaign spike — it was a steady, compounding climb. Every workflow is a permanent multiplier: each new client automatically enters the reminder sequence, the review-request flow, and the post-visit follow-up, so the system scales itself. More clients means more personal touches, with zero additional staff effort.

You don't need another agency. You need a team that builds the system, runs the system, and owns the outcome with you.
Sam Bigelow · Founder, Power2Network On the Basis Holistics build.

Your calendar, filling itself.

We'll build the same client-communication engine for your practice — your first AI employee live in 30 days, with a real strategist who owns the outcome with you.

See the med spa page