How Crestwood Pools sells in all 50 states — run from one account.
Crestwood came to P2N with a goal most pool companies would never say out loud: sell premium pools in all fifty states. Not as a franchise, not with a hundred-person call center — with one sharp system, a national ad presence, a network of certified local installers, and P2N building the engine underneath. Eight months in, that engine runs itself.
- Trade
- Premium pool maker & national dealer network
- Where
- Valdese, NC · ships to all 50 states
- With P2N since
- October 2025
- Owner
- Richard Vultaggio · still closes high-value buyers
Growth that could outrun a lean team.
Crestwood had the product, the story, and the demand — what it didn't have was a way to sell nationally that a lean team could actually run. Leads from dozens of markets. Buyers to qualify by geography and purchase intent. Opportunities to route to the right local installer, in the right city, at the right moment. Every new market added more leads and more ways for a hot buyer to go cold. That's not a marketing problem — it's a systems problem. So we built the system.
We became their tech team.
In October 2025 we launched Crestwood on a configuration built from the ground up for national volume and geographic sales management — five pieces, one account, all working together.
A lead engine that qualifies first
High-engagement video campaigns with qualification built into the form — intent scored at the first touch ('buying in the next 6 months?'), every lead auto-tagged and pulled straight into the CRM. Full attribution from ad to opportunity — roughly nine new contacts a day.
A pipeline for every market
Each major metro gets its own probability-weighted pipeline — Atlanta moves through Atlanta, Houston through Houston. The owner sees the whole country at once, organized by market. When a buyer is qualified, the 'Ready to Speak with Rich' stage hands them straight to the owner — high-touch where it matters, automated everywhere else.
An installer network in the same account
Alongside the consumer pipelines runs a B2B installer pipeline that vets, onboards, and manages the local contractors who build the pools — so selling and fulfilling live in one system. Plus full GA4 + Google Ads attribution and instant SMS workflows, so nearly every lead becomes a live conversation.
The first eight months.
Documented launch-window figures (first 8 months); later figures will be higher. Results reflect one client's outcomes and are not a guarantee of future performance. Figures shared with permission.
City-specific pipelines turn a national flood into an organized operation.
The 90.2% conversation rate is the whole thesis: the automation does the work a much larger team would otherwise do by hand. Market-by-market pipelines, an owner-led close stage exactly where it earns most, and a certified-installer network in the same account — Crestwood isn't just selling pools, it's running a national company on a system built to scale with it. And the owner still picks up the phone at the close. That was the point.
Nine new pool buyers in the CRM every single day. Market-by-market pipelines. A certified installer in every city. All running out of one account, built by Power2Network.
Your market, run from one account.
Same engineering, same partnership — a named human on your account from day one, and you own the system we build.