How Ryan & Greene Construction booked six months out — and cut ad spend in half.
A veteran-owned New Hampshire contractor with a 5.0 rating and three generations of craft behind the name — and a feast-or-famine calendar. Power2Network built a pipeline that fills itself and a brand that posts every day, so the next job is always lining up while the current one's underway.
- Trade
- General contractor — remodels, additions & commercial
- Where
- Plaistow, NH · Southern NH & Merrimack Valley
- Track record
- 30+ years · 1,200+ projects · 5.0 Google
- Owners
- Adam Ryan & Mike Greene · veteran-owned
Great work, unpredictable flow.
Ryan & Greene never had a craftsmanship problem — a 5.0 Google rating, an 85% repeat-and-referral rate, and three generations behind the name. What they didn't have was a predictable way to fill the schedule. Like a lot of skilled contractors, they ran job to job: the crew would book up, the project would wrap, and the search for the next one started over — with paid ads doing the expensive heavy lifting to cover the gaps.
Build a pipeline that fills itself.
Power2Network put a system in place so the next job is always lining up while the current one is underway — and so every finished project works double duty as marketing.
An always-on pipeline
A consistent, repeatable flow of qualified homeowner inquiries — so the schedule fills from steady demand, not from a budget that has to be cranked up every time things go quiet. The pipeline became the default, not the emergency.
Daily proof, 365 days a year
Real jobsite work turned into a daily content rhythm — before-and-afters, craftsmanship close-ups, crew moments, finished projects. The brand shows up in the feed every day, building trust and referrals long before the first call.
A pipeline strong enough to spend less
With demand outpacing availability, the math flipped. Instead of buying every lead, Ryan & Greene could ease off paid ads and let reputation, referrals, and organic reach carry the load — protecting margin while staying booked.
Booked solid, spending less.
Results reflect one client's outcomes and are not a guarantee of future performance. Individual results vary. Figures shared with permission.
A booked calendar is a marketing asset.
When demand outpaces availability, you stop buying every lead. The full pipeline and the daily proof compound — referrals and organic reach pick up the load, ad spend drops, and margin is protected while the calendar stays full. Growth stops being a scramble and becomes the default.
WOW — this has made our business so much simpler.
Your calendar, booked months out.
We'll build the same steady pipeline and always-on brand for your shop — with a real strategist who owns the outcome with you.